What's the Best Way For a Small Business Owner to Increase Profits?

Can you get WEALTHIER in your retail sore or small business, especially in these lean economic times?

I define Wealth as being totally independent. Living off your investments... not "Donald Trump" wealthy, but comfortable. Comfortable enough to have freedom of choice. Not having to check your budget before every decision. Having at least a Million dollars in liquid assets. Possible? Yes. Here's the answer;

It starts in how you see your store or small business. If you think of your business as a job, something to think of as work, you'll pretty much have the same business in 10 years as you do today. Why? Because you think like an employee. Maybe a loyal employee, but an employee. Counting days until your next golf game or vacation.

The other way to see your business is as an asset that you grow. A machine that grows in value and produces wealth. Whichever way you see your business is a choice.

If you see your retail business as an asset to grow, There is one asset in your business that pays for everything else. It grows in value when tended to, and provides the bulk of the value of any business. This asset is your herd.

Entertainers call these people their raving fan base. Have you ever watched a comedian do a half hour show on HBO? The audience went to see him. They are going to laugh at every joke. They are raving fans. Preachers call it their flock. My mentor Dan Kennedy calls these people his herd. A group of people you like, your confidence and give you money will be used regularly. Their flock.

The secret of wealth is to sell your "flock." Your herd is your customer base, a vacuum cleaner or other expensive goods purchased. Wealth is given by repeated high-profit deals to your customer base generates consolidated. At least once a month. Usually by direct mail.

It is the herd. The sale is just an event. A customer who is part of your flock, buying again and again becausetreat them well and remind them to buy repeatedly. You give them reasons to buy repeatedly.

This is the secret all Direct Mail Companies know. The profit isn't in the first sale. The profit is in "Mining the Gold" from your customer list over & over again.